Key Services Offered:
Product development, channel development, communication,
media investment, trade marketing, strategic marketing.
Core Experience of Principal:
Strategy, sales & marketing. Direct Marketing, Dealer network
set up, door 2 door, b2b (key accounts management) New product
introduction, market research, focus groups. All type of media.
Worked in Spain, Italy, Portugal & Mexico (all languages
spoken). Managed subsidiaries in Brazil, Argentina, Colombia
& Venezuela. Knows local trade regulations.
Master in Science, Electronic Engineer
MBA IESE Barcelona
Advanced Management IMD Laussanne
Accredited Associate, Institute for
Independent Business (AInstIB).
Industry Sectors worked in:
Professional & consumer electronics (13 yr in
Sony), Publishing (magazines, news stand, serial parts, cofee
table books & enciclopaedias) Wine industry (distribution,