Key Services Offered:
The essence of OPEN MIND lies in making organizations
stronger by increasing their market relevance and optimising
their sales and marketing functions. What differentiates us is
not so much what we do, but how we approach things. Open Mind
is a name deliberately chosen to reflect our way of working.
Because although it is usually more comfortable to continue using
familiar procedures, they may be obstacles to necessary change
and renewal. Open Mind helps to take a critical look at the organization,
and makes the changes that are relevant. We can give an objective
perspective, with an approach that is practical, hands-on and
unbiased with no hidden agenda linked to related business
In the first years of my career I gained practical
experience within professional international b-to-b and fmcg
companies like Xerox, Knorr and Agfa Gevaert. After 10 years
I made the decision to start working for my own risk as an entrepreneur.
In 1981 I started as a partner in an b-to-b advertising agency,
Data Gold, I was personally responsible for clients like: Maxell,
DSM, Lantor, Acer, NEC, Ormas, Sharp. In 1987 we sold our shares
to the Interpublic Group. After three years I left the company
to start my own agency again. That agency, Flem, became one of
the biggest b-to-b agencies with clients like: Mercedes Benz,
Transavia, Centraal Beheer, Rockwool, and Pharmacia. We sold
our shares in 1999. Based on my experience as an entrepreneur
and my proven skills as marketing strategist, I started in 2000
working as an independent business consultant and interim manager.
In some cases also for my own risks and profits. As an example
of that I was co-founder of MMORE a new brand CD- and DVD recordables.
After 2 years I sold my shares to Mosar Bear. In 2006 we founded
OPEN MIND, a business and marketing consultancy.
Qualifications & Accreditations:
HEAO, business school in Rotterdam. Accredited Associate,
Institute for Independent
National and international business branding, Marketing,
Marketing communication, Interim management
Languages: English, German, Dutch