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Open Mind

Principal: Ed Behrens



contact details:
  Open Mind
Venesluis 20
tel: +31 (0) 521 593 764
fax: +31 (0) 521 593 776
mobile: +31 (0) 653 176 670
email: ed.behrens@aprilmc.nl
web: www.methodeopenmind.nl


Key Services Offered:
The essence of OPEN MIND lies in making organizations stronger by increasing their market relevance and optimising their sales and marketing functions. What differentiates us is not so much what we do, but how we approach things. Open Mind is a name deliberately chosen to reflect our way of working. Because although it is usually more comfortable to continue using familiar procedures, they may be obstacles to necessary change and renewal. Open Mind helps to take a critical look at the organization, and makes the changes that are relevant. We can give an objective perspective, with an approach that is practical, hands-on and unbiased ­ with no hidden agenda linked to related business interests.

Core Experience of Principal:
In the first years of my career I gained practical experience within professional international b-to-b and fmcg companies like Xerox, Knorr and Agfa Gevaert. After 10 years I made the decision to start working for my own risk as an entrepreneur. In 1981 I started as a partner in an b-to-b advertising agency, Data Gold, I was personally responsible for clients like: Maxell, DSM, Lantor, Acer, NEC, Ormas, Sharp. In 1987 we sold our shares to the Interpublic Group. After three years I left the company to start my own agency again. That agency, Flem, became one of the biggest b-to-b agencies with clients like: Mercedes Benz, Transavia, Centraal Beheer, Rockwool, and Pharmacia. We sold our shares in 1999. Based on my experience as an entrepreneur and my proven skills as marketing strategist, I started in 2000 working as an independent business consultant and interim manager. In some cases also for my own risks and profits. As an example of that I was co-founder of MMORE a new brand CD- and DVD recordables. After 2 years I sold my shares to Mosar Bear. In 2006 we founded OPEN MIND, a business and marketing consultancy.


Qualifications & Accreditations:
HEAO, business school in Rotterdam. Accredited Associate, Institute for Independent Business (AInstIB).

Industry Sectors worked in:
National and international business branding, Marketing, Marketing communication, Interim management

Languages: English, German, Dutch

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