Key Services Offered:
Business support and development.
Core Experience of Principal:
Founder of House of Griffins, dedicated to helping
companies make the most of their margins through better sales
and marketing. Experience includes: European development and
international trade - B2B and B2C - Coaching - Personnal/professional
development of top executives and their teams - Branding: defining
your USP (your business and your personal one) - Strategy and
its implementation plan - Commercial marketing - Marketing Communications
- Sales: sales audits, local store/business marketing, sales
development - Hands-on activities: PR, direct mail, CRM, advertising,
media buying, promotions, design, branding, crisis management,
media relations - Training: Foundations in Finance, sales and
marketing - Change management, media training, waste management,
career development, training for top jobs programme. Leadership
coaching: Corporations and SMEs.
French by birth, British by choice. Some Spanish. Ex International
Marketing Director with major corporations. General Management
and sales and marketing focus with Founders' companies. No Nonsense
Marketeer and Commercial Practitioner.
MA from the Sorbonne. Marketing qualification from
Chicago (HMU) University. Certified Coach from Newcastle University.
Accredited Associate, Institute for
Independent Business (AInstIB).
Industry Sectors worked in:
Retail, franchise networks, FMCG, telecoms, beauty
products (skincare, haircare, body care, cosmetics, fragrances),
cleaning products, B2B, B2C, business turnaround, MLM, Internet;
Nutrition and Weight loss. Both Agency side and Client side experience.
Available for International assignments.
Client List includes:
MyFaveShop (Lord Saatchi Start-up)
Neil Cerbone Associates