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Focus Business Advisers Ltd

Principal: Martin Cuppage



contact details:
Focus Business Advisers Ltd

'Nurney' Shanganagh Road
Co Dublin
tel: +353 1 2390757
skype: cuppcaller2
mob: +353 86 804 8261
email: mcuppage@focusbusinessadvisers.com
web: www.focusbusinessadvisers.com


Key Services Offered:
General business solutions, marketing and sales experience, executive mentoring and coaching.

Core Experience of Principal:
Various Sales Posts - Gilbeys of Ireland 1970's Brand Manager - Gilbeys of Ireland 1980 to 1983 Regional Manager - Baileys Irish Cream 1983 to 1994 Regional Director - Heublein International 1994 to 1998 Commercial Director - Babco Europe 1999 to 2000 Founder + Director - Brinkman Beverages Ireland Ltd 2000 to 2004.

BACUP - Business Advisory Consultancy 2005 to date FBA - Focus Business Advisers - formed this consultancy with number of Irish IIB Associates August 2006 (affiliated to UKBA) Pharos Performance Ireland Ltd (Business Leadership and Coaching) formed with a number of Irish IIB Associates October 2006. Non-Executive Director TPC Freight Management (a client!) Glasgow 2010 to 2012

Comprehensive Sales and Marketing skill set to include experience from basics through to Board level. This includes being involved in own company and creating and launching brands from concept through to sophisticated development.

Key Skill Sets:

  • Marketing and Sales with focus on both Brand and Business Developmen
  • Strategic Development and Implementation - both personal and company
  • Business Coaching and Leadership Development
  • Interesting Wine knowledge base

Languages - English (mother tongue), French and Spanish (basic) and some (very basic) Dutch


Qualifications & Accreditations:
B.A., Business and Politics, Trinity College, Dublin Business Coaching, Ignite, Dublin. Accredited Associate Institute for Independent Business. Pharos Management and Leadership Coaching Programme. Accredited Associate, Institute for Independent Business (AInstIB).

Industry Sectors worked in:
Huge Liquor Trade experience particularly in Wines and Spirits with a particular empahsis on international marketing and brand development. - Geographic experience is spread throughout both Western Europe (UK, Ireland, France Spain Italy,Holland, Scandianavia, Greece, Turkey) and Eastern Europe (Czech, Slovakia, Yugoslavian States, Russia, Poland, Hungary, Romania, Bulgaria,Ukraine) as well as throughout the Middle East and Africa. Have also done some business in India and the USA. - Key Highlights of my career included launching and developing Baileys Original Irish Cream in 25 markets from France through to South Africa. I was also a member of the Strategic Brand Revision Team to reposition Baileys for the 1990's. I have been involved as a Shareholder / Director in 2 companies since to set up new innovative spirit brands for international and national development and distribution. - Since my liquor industry career I have been involved in marketing and strategy consultancy in Drinks, IT, Food, Leisure, Advertising, Auto, Building, Furniture,,Maintenance Products, Freight Management and Services and Digital Technology. - Having been involved in helping SMEs and colleagues in my main career, I have developed an interest, and gained a number of qualifications, in Business Coaching.

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