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ARD - UK Ltd

Principal: Alan Denny



contact details:
ARD - UK Ltd
Mountain Views
986 Route des Megevands
Haute Savoie    74330
tel: 00 33 (0)9 61 40 14 68
fax: .
mobile: 00 33 (0)6 33 16 23 85
email: adenny@ard-uk.com
web: www.ard-uk.com


Key Services Offered:
As a former President and CEO of a number of companies I am highly skilled and motivated to provide a board range of Knowledge and Experience to the SME market through my own firm ARD UK. With key focus on; Strategic planning and Business Development; Diagnostic Business health check, Developing Business Strategies and Business Plans, Improving Business Performance and Competitive their Edge Sales and Marketing Increasing Sales Acceleration through, improving Sales team performance, increasing the Customer Base, improving lead Generation and Qualification processes, evaluating Export potential, evaluating Routes to Market and Channel Development. Developing and implementing a Marketing Strategy that may include, improving Price and Margins, developing Sales Incentives and Motivation Programmes, Researching New Markets, Product Development, implementing Corporate Awareness programmes, improving the effectiveness of the Market material and Sales tools.

Core Experience of Principal:
A Financially Astute Entrepreneur and Business developer with over 20 years as a Senior VP/Director Executive level positions in Sales, Marketing and General Management positions for Pan European and USA organisations. A former CEO of a UK/USA Company with substantial experience in Strategic Planning at Board level, who has achieved major results in Sales growth and Market Share, through the successful implementation of new Sales Strategies, new Markets and Channel Development, Creative Marketing programmes, innovative new products design and organisational changes to achieve performance targets.

Key skills include: Business Development in both Strategic and current activity, Business Needs and Assessment, Business Planning and Business Plans, Business Strategy and Strategic Development, Marketing Strategy and Plans, a full audit of current situation and setting up the key activities to plan for the future. Import/Export, International Business, Channels Marketing and the development of Routes to new Markets, Direct Marketing and all Marketing mix including Public Relationships, Advertising, Pricing, Product Development, Market Research and Sales promotion, European Business and Distribution Channels including development programmes, Sales Management, including Sales Policies and Planning, Commercial Proposals, Contract negotiations, Customer Profiling, Customer Services. General Management, Change Management, Business Process re-engineering, Organisational development, Executive Development, Training, Performance improvement, Development and coaching, Recruitment.


Qualifications & Accreditations:
Highly technical background in Electronics and IT supported by a strong business knowledge through the Marketing development programmes at Harvard and the General Management programme at Insead. Accredited Associate, Institute for Independent Business (AInstIB).

Industry Sectors worked in:
Developed a series of Pan European and USA Networks of Channels and Routes to Market for a number of products in the IT and Electronics Industry, apart from opening sales directly into market sectors such as the Finance sector, Manufacturing, Telecommunications, Defence, Retail, Industrial Control.

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