Key Services Offered:
We are a mobile design and development specialist; working with enterprise, business and the government to create better mobile experiences. We aim to become the leading mobile application specialist for enterprise, business and government within Asia Pacific by the end of 2012.
Core Experience of Principal:
Luke has been doing digital for quite some time. It all started in 1981 when he stole his fathers’ new shiny texas instruments calculator and pulled it apart to investigate. He could not put it back together, so he buried it in the backyard...he still has his first mobile phone and a calculator watch, which he cherishes from 1983.
As one of the pioneers at Mortgage Choice, Luke moved to London to establish an office there. Recognised as the guy who 'knew stuff about stuff', Luke was responsible for new Technology. Luke sent his first email in 1996, and helped to design and build the first ‘online mortgage calculator’ in 1998. He bought a Psion 5x during this time.
For the next 3 years, Luke designed, implemented and managed all internet assets for the St George Group, and was responsible for extracting the value from the Groups investment in Internet ventures Netxsurance, Autobytel, Business in a Box, Marketboomer, and Virtual Communities. He survived the dotcom boom.
Working alongside some of the biggest brains in the land with Bain Consulting, Luke was responsible for designing and implementing the industry specialist strategy at St George. The highlight of this time was the 12 months he worked with a team of four of the most talented people in the bank and a team from Booz Allen Hamilton to design the ‘new’ customer experience for the banks customers, performing deep analysis and re-design of all customer channels, and a practical application of the psychology of engagement.
Since 2006, Luke has run web development businesses, built digital platforms for travel companies, and founded and sold one digital agency. He is currently the Chief Executive of Alive, a Sydney based mobile specialist for enterprise and government, with offices in Wellington and Singapore.
Qualifications & Accreditations:
B.Ec (Econ), MBA (AGSM), Associate AIBF, Certificate
of Registration (Business Broking), Accredited Associate, Institute for Independent
Industry Sectors worked in:
Mobile software development.
Current focus: Innovation, digital strategy, mobile strategy, game mechanics, marketing, project management, commercialisation, motivational speaking, corporate presentations, blogging, social media.