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Boyne Business Associates

Principal: Ken Jure



contact details:
  Boyne Business Associates
909 Bennett Boulevard
Ontario   L9T 6X5
tel: 416 998-5873
fax: .
mobile: 416 998-5873
email: ken_jure@hotmail.com


Key Services Offered:
Business Support and development - particularly marketing communications.

Core Experience of Principal:
Marketing Planning
: marketing plans, new product and promotion, product positioning; pricing, promotion, channel, packaging and merchandising strategies.

Merchandising and Promotion: Development and execution of consumer and dealer promotions; impactful retail merchandising and web components.

Communications: Extensive experience in developing positioning, preparing corporate advertising strategy briefs and follow through on creative development and execution, and in media plans. Included integrated campaigns in television, digital / interactive, magazine, newspaper, out of home, 'buzz' marketing and public relations.

Direct Marketing Communications: direct to consumer mailings; e-mail campaigns; dealer loyalty programs.

Financial Responsibilities: Development of fiscal budgets for revenue, cost of sales and gross margin. Responsible for up to $130 million in sales.

Product Responsibilities: Sourced product from corporate parents and third party vendors; product packaging designs for promotions, new products and periodic 'refresh'.

Personnel: Managed, coached and mentored up to nine marketing staff. Set yearly objectives, performed performance reviews and initiated development plans.

Research: Utilized primary and secondary consumer and industry research to formulate marketing plans, segmentation and advertising and promotion plans. Initiated or was involved in planning and analyzing many focus group and panel research studies.


Qualifications & Accreditations:
B.Sc. and M.Sc. in Microbiology, MBA from University of Toronto majoring in Marketing and Finance. Accredited Associate, Institute for Independent Business (AInstIB).

Industry Sectors worked in:
Consumer packaged goods; consumer electronics; OTC cold and flu products, Photographic developing and processing equipment including photo kiosks and e-commerce sites; medical products.

"A hands on marketing and business professional with a strong focus on the bottom line. Excellent commercial acumen gained through experience with three market leading multinational corporations and smaller Irish businesses. Skilled in all aspects of the marketing mix, in both business to consumer and business to business products, services and programs. Strong financial skills developed through revenue, gross margin, and promotional responsibilities. Extensive experience in branding, traditional and on-line advertising, product launches, promotions and in managing and leading diverse groups of people"

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