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Ding Zun Investment & Management Consulting

Principal: Sophia Lee



contact details:
  Ding Zun Investment & Management Consulting
Rm 101 No 35 Lane 100
Wu Yang Road
Shanghai      201812
fax: 86.5415.3493
mobile: 86.138.1791.4509
email: sophiaysl@hotmail.com


Key Services Offered:
Business Support and Development - marketing; branding; strategic planning; promotion activities; events; pricing; product design; distribution network & channel management; customer service; whole sale, retailing; accounting; trading; sourcing; tourism.

Core Experience of Principal:
10 years' experience in consumption & luxury industry in international companies (Matsushita Electronic/British American Tobacco/Swatch Group - Calvin Klein/Richemont Group - Dunhill) as national watch manager in China. Participate in automotive business of Toyota 4S shop; clothes manufacturing for Calvin Klein Jeans; printing and tourism business between Italy and China.

Key experience areas:

  • Brand Management
  • Business planning & strategies
  • Marketing planning
  • New brand launching
  • Sales & Channel management
  • Retailing (Format, Visual Merchandising, POS material)
  • Franchising

Achieved remarkable results in terms of revenues, profits, market share.


Qualifications & Accreditations:
Masters Degree in Business Administration (UK).
Accredited Associate, Institute for Independent Business (AInstIB).

Industry Sectors worked in:
Luxury & Fashion; Automotive; Tourism; Printing; FMCG; Telecommunication; Trading; Sourcing; Watch; Clothing; Tobacco; OA & CCVE; language; etc.


Fluent in Chinese and English, knowledge of Italian.

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