Key Services Offered:
Technical products: development and marketing.
Analysis of business environments.
Business plans for technical businesses.
Personal productivity through simple tools (checklists, means-ends
Core Experience of Principal:
General Management of SMEs; Business Strategy (including
Business Models); Business Plan (including Business Idea); Small
Business Development; Change Management; Marketing Management
(B2B); Sales Management (B2B); Sales Training (B2B); Sales Promotion
(Trade Shows B2B); Engineering Management; Market Analysis; Customer
Analysis; Customer Service (Technical Services); Competitor Analysis;
Partner Analysis; Market Segmentation; Marketing Strategy (B2B);
Marketing Plans (B2B); Product Development (Technical Products);
New Product Development (including Idea Management); Product
Design (Technical Products); Copywriting (Technical Products
and Services); Product Launches (Technical Products); Personnel
Productivity; Team Building.
Qualifications & Accreditations:
B.Sc. in Mechanical and Systems Engineering; MBA (The
Wharton School); training in Organisational Development / Change
Management; training in writing Marketing Texts. Accredited Associate,
Institute for Independent
Industry Sectors worked in:
Machine tools; Heating equipment (mainly controls
and burners) and services; Spinning (cotton) machinery and services;
Start-up services (advice, business plans, training, financial
software, incubator); Defence equipment.
Languages: Fluent in German and English, conversant in French;
Experience in these countries: USA, England, India, China,
Lecturer of course "Establish your own company"
at University of Applied Science Zurich;
Strong interests in personnel productivity as well as knowledge
capture and representation (through concise language, strongly
structured texts, checklists, means-ends-graphics, software).