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Leu Produktiv

Principal: Daniel Leu



contact details:
  Leu Produktiv
Hofwiesenstrasse 98
tel: 079 626 03 94
fax: .
mobile: 079 626 03 94
email: leu@leu-produktiv.com


Key Services Offered:
Technical products: development and marketing.
Analysis of business environments.
Business plans for technical businesses.
Personal productivity through simple tools (checklists, means-ends - graphics)

Core Experience of Principal:
General Management of SMEs; Business Strategy (including Business Models); Business Plan (including Business Idea); Small Business Development; Change Management; Marketing Management (B2B); Sales Management (B2B); Sales Training (B2B); Sales Promotion (Trade Shows B2B); Engineering Management; Market Analysis; Customer Analysis; Customer Service (Technical Services); Competitor Analysis; Partner Analysis; Market Segmentation; Marketing Strategy (B2B); Marketing Plans (B2B); Product Development (Technical Products); New Product Development (including Idea Management); Product Design (Technical Products); Copywriting (Technical Products and Services); Product Launches (Technical Products); Personnel Productivity; Team Building.


Qualifications & Accreditations:
B.Sc. in Mechanical and Systems Engineering; MBA (The Wharton School); training in Organisational Development / Change Management; training in writing Marketing Texts. Accredited Associate, Institute for Independent Business (AInstIB).

Industry Sectors worked in:
Machine tools; Heating equipment (mainly controls and burners) and services; Spinning (cotton) machinery and services; Start-up services (advice, business plans, training, financial software, incubator); Defence equipment.


Languages: Fluent in German and English, conversant in French;

Experience in these countries: USA, England, India, China, Germany, Bulgaria;

Lecturer of course "Establish your own company" at University of Applied Science Zurich;

Strong interests in personnel productivity as well as knowledge capture and representation (through concise language, strongly structured texts, checklists, means-ends-graphics, software).

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