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MacGregor Associates

Principal: Keith MacGregor



contact details:
  MacGregor Associates
Avda de Burgos, 38
tel: +34 91 3026 530
fax: +34 91 3026 530
mobile: + 34 629 432 570
email: macgregor@ya.com


Key Services Offered:
Business Support and development.

Core Experience of Principal:
Started as retail Salesman Mercedes-Benz Trucks; joined the manufacturer as Zone Manager S.E. UK then Regional Manager. Dealer network development, Marketing, retail and fleet sales, service and parts. In 1990 poached by Pegaso (Spanish truck manufacturer) as Regional Director in Spain. Learnt about a second "domestic" market and Spanish business methods; had to rebuild confidence in the brand as well as the dealer network. Three years in similar position with BMW. Eight years as Export Director for Santana (4x4 & SUV manufacturer) established Export Sales department to increase turnover. Created International sales and service network in Europe (incl Eastern), L. America and Africa. Worked closely with Japanese distribution networks, learnt to understand their motivation and methods.


Qualifications & Accreditations:
Accredited Associate, Institute for Independent Business (AInstIB).

Industry Sectors worked in:
Automotive: Car & Truck, domestic UK & Spanish markets, Sales & Marketing, Franchise development, Service & Parts. Customer satisfaction programs. International; Distributor network building, direct sales, Government tenders, Military. Olive oil, Spanish producers & International buyers. Sales training. Translation English/Spanish Spanish/English tech. and Legal.

Bilingual, English & Spanish. I have comprehensive international contacts and experience in many industries which I would like to maintain and develop further. Sixteen years of pleasure; living and working in Spain!

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