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The Business Calibrator

Principal: Deborah Moran



company contact details:
  The Business Calibrator
Level 6, 10 Help St
NSW    2067
tel: +61 2 911 4072
fax: .
mobile: +61 422933901
email: deborah.moran@thebusinesscalibrator.com.au
web: www.thebusinesscalibrator.com.au


Key Services Offered:
Advice/brokerage on training suppliers
Sales Process Mapping
Strategic and Business Planning
Financial Analysis and Financial Management Advice.

Core Experience of Principal:
My last position was CEO for two global training franchises. The first was a training franchise that trained in the areas of Leadership, Sales Effectiveness and Customer Service. The second was a training franchise that trained in the areas of Project Management and Business Analysis. The role covered responsibility of all aspects of general management including strategic and business planning, business development, financial management, product and services offering, logistics and implementation, marketing and HR. Previous to this I have held senior financial roles in the private and public sectors and in local government.

I have worked in New Zealand, Vietnam and Australia in small to medium organisations, larger organisations, start ups, joint ventures and franchised operations. My specialised skills are as follows: Financial Analysis Business Planning Culture change for small to medium sized operations Cost reduction planning Business re-engineering for small to medium sized businesses Sales process mapping


Accreditations and Qualifications:
Bachelor of Commerce and Administration - Accounting and Marketing.
Chartered Accountant - CA, member of the Institute of Chartered Accountants Australia.
Accredited Associate, Institute for Independent Business (AInstIB).

Industry Sectors worked in:
The CEO role I held was in the training sector. The senior financial roles I have held have been in the following sectors: A start up telecommunications company that provided number portability services and emergency radio services A local government that provided services such as construction and maintenance, childcare, aged services, youth services, development consents and planning, libraries, lifeguard services and others. A joint venture between a Vietnamese and Malaysian company that operated a readymix concrete and quarry operation A national radio network providing both public and commercial radio products and services A national travel agency operation.

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