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Principal: Willem Poterman



company contact details:
  Alteration B.V.
Tijinkweg 9
7421 ED
tel: +31 6 1203 5376
fax: .
mobile: +31 6 1203 5376
email: willem.poterman@alteration.nl
web: www.alteration.nl


Key Services Offered:
Business Improvement and Innovation.

Core Experience of Principal:
Senior business executive able to operate at strategic-, tactical- and operational management levels; All-round marketeer and experienced in eMarketing, Technology Marketing, CRM, Business Development, Change Management and Innovation.

Blue Ocean Strategist, organising Blue Ocean Strategy workshops for customers to expand their business.

Professional experience in B2B, SME and large companies in Benelux, Germany and Nordic countries. Business network covering Europe, Middle East and USA.

Founder Alteration B.V., a pragmatic advisory/interim management company helping executives to improve, innovate and expand business.

Coach at the VentureLab, University of Twente, where I support participants in the development of their start-up company as well as their entrepreneurial competences.

Miscellaneous activities:

  • Member Technology Circle Twente (NL)
  • Member VentureLab Stanford
  • Founding member association for Business Development in the Netherlands
  • Ambassador Innovation 2.0 Community of Talents (ministry of economic affairs NL)
  • Advisory Board XO Creative Agency, Amsterdam
  • Advisory Board Axiotron Corp., El Segundo (CA)

See also my personal profile at LinkedIn linkedin.com/in/willempoterman


Accreditations and Qualifications:
Polytechnic (IT), University Eindhoven (Computer Architectures and Languages ­ 2 yr programme), TSM Business School (MBA), London Business School (Marketing and Sales Management), Six Sigma Pro Champion. Understands technology and business. Pragmatic and results oriented, experienced (interim) manager and coach. Accredited Associate, Institute for Independent Business (AInstIB).

Industry Sectors worked in:
Various senior management positions in Manufacturing, Industrial automation, Bio-medical, ICT, Publishing and new media, High-tech hardware & software, Telecommunications. Owner at Alteration since 2004.

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