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Business Improvement

Principal/Owner: Birgitte Thorup



contact details:
  Business Improvement
Islands Brygge 63B
Copenhagen S
Copenhagen    DK 2300
tel: +45 2129 7282
fax: .
mobile: +45 2129 7282
email: birgitte@businessimprovement.dk
web: www.businessimprovement.dk


Key Services Offered:
Business support and development.

Core Experience of Principals:
Development Manager in Shell European Oil Products (European level). 20 years of experiences with practical development and implementation of customer-focused strategies at senior levels: International specialist in Customer Relationship Management / CRM with integration of the organisation. Optimise and develop sales, marketing and customer service. Marketing strategy, marketing plan, internal marketing, direct marketing, database marketing, concept development, customer analysis, segmentation, building strong relations with customers and employees - making it a strategic lever: Differentiating compagnies, leveraging results and strengthening the long term competitive position.

My experience is from different branches with high profile branded mass commodities in leading companies: With special knowledge of Norway, Finland, Sweden, Denmark and Holland (SNV).


MSC (Econ.), Aarhus School of Business. Accredited Associate, Institute for Independent Business.

Languages: Speaks English and Danish fluent. German, Swedish and Norwegian at negotiating level.

Industry Sectors worked in:
Retail and oil (Shell European Oil Products), telecommunication (Sonofon), insurance (Codan Forsikring and ALKA Forsikring), chemicals/painting (Rentolin), marketing education of Danish companies (Danish Post), bank (Danske Bank).

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