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Principal: Alex Van Asch



contact details:
Halfstraat 31
tel: +32 (0)473 958825
fax: .
mobile: +32 (0)473 958825
email: alvacon@versateladsl.be


Key Services Offered:
Business Support and development

Core Experience of Principal:
General management - Project Management (technical, marketing, commercial, overall co-ordination) - Innovation and change management (from idea generation to concepts, feasibility, engineering/ prototyping , market positioning & testing , realisation and organisation, marketing, distribution, sales) - Marketing management (not : retail and advertising) - Business unit/ sales management & business development (international, direct and through agents) - Opertaions (order and back-office management, complaint handling, CRM, production and stock planning, production management, sales management). Quality assurance. Strategy and policy formulation. Business, Marketing & Sales and Investment plans.

Languages : Dutch, English, French, German Technical legislations : Intellectual property (patents, models, trademarks) - Product Liability - Food legislation - Environmental & packaging legislation.


Qualifications & Accreditations:
Master Chemical Sciences ; PhD Sciences. Business Economics (IPO) Recognised Environmental Co-ordinator (A).
Accredited Associate, Institute for Independent Business (AInstIB).

Industry Sectors worked in:
Renewable raw materials as cereals, starches, sugars, lipids, their processing, conversion and applications in food and non-food. Food processing and catering; Plastic raw materials, commodities and engineering types, their conversion processes (injection moulding, sheet extrusion, deep drawing, blown film extrusion) and applications. Conversion of plastic film by printing, laminating, sealing, and industrial applications in food packaging, automotive, construction, industry, horticulture...High precision mouldings for optics and electronic assembly applications. Breweries, branding and off-trade marketing. Technology valorisation / marketing.

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