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Multiple Choice bvba

Principal: Gerben van der Wallen



company contact details:
  Multiple Choice bvba
Carillolei 12
Antwerp   B-2630
tel: +32 3 294 42 15
skype: gerben.van.der.wallen
mobile: +32 473 300218
email: g.vdwallen@telenet.be


Key Services Offered:
Business support and development.

Core Experience of Principal:
General management - 16 years of experience as entrepreneur, owner wholesale, retail musical instruments. 4 years experience as director in growing, new market, business development. (security business)

Sales management - 5 years commercial director ICT (hard- and software)

I have been working mainly with company's without management team (1-50 persons) - I have a great influence on the owner and know how to talk to him!

Turn around company's creating goals and transfer them into reality - I helped MDO's to see (again) their goals and make them happen !

Direct Success In:

  • Turn around company in big problem (almost bankrupt) into success - "Chapter 11 can help !"
  • Optimize structure and cost - "Fresh view"
  • Setting goals- "Change mindset and rules"
  • Culture difference Belgium - Netherlands ­ "Only the language is the same"
  • Mergers and acquisitions, Management and negotiation ­ "Avoid the pitfalls"
  • Optimise sales - "Sales is an art"
  • Coaching - "Making the MDO happy again"

Accreditations and Qualifications:
BBA (marketing). SME mindset. Commercial hand-on practical. Coach / Mentor. Accredited Associate, Institute for Independent Business (AInstIB).

Industry Sectors worked in:
Musical instruments. Software development.ICT (hard- and software). Food (chocolate). Security (alarm handling). Medical. Professional, business clothing. Trading.

Recent Significant Projects:

  • Production / small food production company - From almost bankrupt to selling the company, manage chapter 11. (WCO in Belgium)
  • Sales / art photographer - Change an artist into sales person
  • Turn around / small reseller of cloths - Change total approach to personal, motivation, automatisation and marketing
  • Turn around / Security company - Change structure, automatisation and motivation -> Happy owner.
  • Validate business model / medical - From plans to startup and follow-up
  • Exit strategy - Clean-up companies to make them sellable.

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