Key Services Offered:
Business Support and development, particularly Business
Planning & Strategy, Cost Reduction, Marketing & Sales,
Training & Development.
Senior Marketing experience in Multinationals and
SME´s in The Netherlands on A-brand level. Both in b-to-b
and on b-to-c. Also in Interim asigments. Broad experience on
tactical and operational level, sparring partner in strategic
matters.Marketing Sales Management. Development of Mission, vision
and strategy. Sales and Marketing plans, Brand (re)positioning,Product
Marketing, Marketing Communication, Housestyle change and implementation,
Business development, Product Introductions, Commercial Planning
& Control, Marketing research. Marketing- and Sales project
Focussed on realising results, I am specialized in translating
(marketing) strategy into operation by defining clear, concrete
and tangible actions and solutions: building the "bridge"
(thus closing the gap) between strategy and operation vice versa.
Setting out worklines and enabling others to understand what
should happen are mayor points in my approach. As a person I
can be characterized as friendly and informal, extraverted and
communicative, loyal, great sense of responsibility, team player
wih strong emphatic sense, know how to get people enthusiastic,
involved and pragmatic. Languages: Dutch (motherlanguage), English,
Geman (only verbal)
Qualifications & Accreditations:
Doctorate Business Econom University of Tilburg (degree
in marketing), NIMA C Marketing, various management courses,
and executive progams, Masterclass "Power of persuasion".
Accredited Associate, Institute
for Independent Business (AInstIB).
Fast Moving Consumer Goods (liquor, beer and spirits,
fruit and vegetables), Telecom (operator), Consumer Durables.
Out-of-home market, retail (food, gardencentres, DIY)