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Oke Marketing

Principal: Frank Verhulsdonck



contact details:
  Oke Marketing
Kruidnagel 2
Den Dungen
Noord Brabant   5275 KR
tel: + 31 6 54793205
fax: .
mobile: + 31 6 54793205
email: frank.verhulsdonck@home.nl
web: www.okemarketing.nl


Key Services Offered:
Business Support and development, particularly Business Planning & Strategy, Cost Reduction, Marketing & Sales, Training & Development.

Core Experience of Principal:
Senior Marketing experience in Multinationals and SME´s in The Netherlands on A-brand level. Both in b-to-b and on b-to-c. Also in Interim asigments. Broad experience on tactical and operational level, sparring partner in strategic matters.Marketing Sales Management. Development of Mission, vision and strategy. Sales and Marketing plans, Brand (re)positioning,Product Marketing, Marketing Communication, Housestyle change and implementation, Business development, Product Introductions, Commercial Planning & Control, Marketing research. Marketing- and Sales project management.

Focussed on realising results, I am specialized in translating (marketing) strategy into operation by defining clear, concrete and tangible actions and solutions: building the "bridge" (thus closing the gap) between strategy and operation vice versa. Setting out worklines and enabling others to understand what should happen are mayor points in my approach. As a person I can be characterized as friendly and informal, extraverted and communicative, loyal, great sense of responsibility, team player wih strong emphatic sense, know how to get people enthusiastic, involved and pragmatic. Languages: Dutch (motherlanguage), English, Geman (only verbal)


Qualifications & Accreditations:
Doctorate Business Econom University of Tilburg (degree in marketing), NIMA C Marketing, various management courses, and executive progams, Masterclass "Power of persuasion". Accredited Associate, Institute for Independent Business (AInstIB).

Industry Sectors worked in:
Fast Moving Consumer Goods (liquor, beer and spirits, fruit and vegetables), Telecom (operator), Consumer Durables. Out-of-home market, retail (food, gardencentres, DIY)

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